20 Company Newsletter Ideas and Examples For Engagement

Are you bored with your business workflow and want to increase your employee’s productivity? Then, we have a solution for you!

Work on your company newsletter!

Let us tell you that this solution is worth it and effective in increasing employee engagement, productivity, and the sharing of company news.

Also, you are not alone in trying to optimize the energy and motivation at your workplace.

But what if you are out of company newsletter ideas?

Don’t worry! Benefit from the examples and company newsletter ideas we’ve provided below in this blog post to create a credible and powerful identity and enhance the quality of your intra-communication and company newsletter content.

Why are company newsletters are still so important?

Do you know that due to poor internal communication, 74% of employees feel that they are not receiving important company news and information?

You must not want this number of your employees to feel left out! right? Thus, a company newsletter is important as it is an effective way to reach a large audience with important information with minimal effort.

However, there are many other reasons that make the company newsletter so important such as

It is a way to communicate with employees
It is a way to share in-house/ internal news
Promote the organization’s culture and rules
Educating and training employees
Inform regarding openings
Way to build trust between higher management and employees
Celebrate occasions, milestones, achievements
Strengthen your internal brand
Collecting feedback
Getting interests and information of employees
Education employees about the company’s policies

To design an amazing newsletter for your company, you must follow these tips below:

Establish certain goals for your newsletter.
Design an interesting newsletter.
A newsletter should be concise and precise.
Use a conversational tone.
Be regular in posting your newsletters
Get suggestions from your employees.

If you’re looking for good company newsletter examples and ideas to keep your employees and team motivated, energetic, and engaged, then no worries, we’ve got you covered. The company’s internal newsletter ideas vary according to the number of employees it has, the type of business, and the company’s culture.

Here are some top company newsletter ideas based on newsletter email examples:

One of the best and most effective company newsletter ideas is to inform your employees about everything about the company and keep them posted. It is the finest method to demonstrate that the business values its employees and isn’t keeping any secrets.

How this newsletter works:

Begin with a company vision and get straight to the purpose.
Give details about the changes you want to tell your readers
Use a simple and professional layout

In these kinds of newsletters, you have to create a simple but creative design and share any news about updates, policies, or any important announcements with employees.

Introducing products, models, and services

You should always inform your team and employees about your latest products, services, and models to keep everyone up-to-date. This will create a sense of excitement and enthusiasm among your team and employees and increase productivity in their work.

How this newsletter works:

Have a descriptive text
The purpose is to educate and inform employees about new products and services
Use real product or technology images to be engaging
Stylish and professional layout

To inspire and motivate your workforce and make an impression, discussing your path, struggles, and successes is vital. New employees should be aware of the company’s history, mission, vision, and goals in addition to their employment role and responsibilities.

For a newsletter to share the success journey, it must unfold all the challenges, efforts, hurdles, etc. with the readers to emotionally attach the employees to the company. Moreover, you can talk about your success, your strategies, your user base, your projects, your competitors, and how you are different and popular. If you have extended the business to multiple locations, you can talk about those. The main idea is to motivate and emotionally bind the employees so they can be honest with their work.

How this newsletter works:

Let the statistics, product, client-featured images, etc speak for you
Highlight the success
Give details about the changes you want to tell your readers
Use Signature and professional layout

Message from CEO and Higher Management

The workplace newsletter can be used to facilitate communication between upper management and employees. Since top management is constantly accessible and connected in this way, employees find it instructive and inspiring. A message from senior management promotes communication and transparency and boosts the self-confidence and morale of the workforce.

How this newsletter works:

Professional Tone
Visually engaging elements
Highlight the message of the CEO
Add motivational quotes at the end
Use Signature and professional layout

Industry News, Researches, Press Releases

The internal company newsletter and email newsletters should not be only about perks and communications. They should also provide some press releases, and the latest news in the industry to give your team insights on the latest market trends and keep them up-to-date so they can make efforts to follow those trends and ultimately grow your business. Therefore, by sending an email in advance, you can keep your staff updated.

How this newsletter works:

Spotlight the latest and timely news
Use statistics to define the intensity of authenticity
Highlight the elements that can be beneficial for your company
Use a formal tone and professional layout

Showcasing Company Milestones

Every business is managed by a team, employees, and upper management, all of whom have a stake in the company’s success and play significant roles in attaining the organization’s objectives. Sending a business newsletter email to highlight the success the company reached as a result of the team’s hard work would keep all of the personnel inspired and motivated.

You can showcase your company’s achievements, such as:

Share the modules that were technical and they are done
Achieved big clients for your business
The user base got bigger
Launch of services and tools

and so on.

How this newsletter works:

Let the engaging milestone image speak for you
Highlight the success
Use beautiful yet professional layout
Use conversation tone
Add thank you not for all of the internal staff and employees

Who doesn’t enjoy being recognized? Everyone works hard, and acknowledging and praising one’s efforts is the most important thing in a workplace. With newsletters, you have the opportunity to inform other team members and develop competition among them so that their efforts will be noticed.

Pro Tip: Don’t forget to also use employee engagement tools, like WorkTango, Mo, and Bonusly, to offer additional awards to staff like giving employees memorable gifts, such as personalized employee photo books, can further enrich these moments, creating lasting tokens of appreciation. Some employees may not want to be recognized through a newsletter, but that doesn’t mean you shouldn’t share the love in other ways!

How this newsletter works:

Add a good color scheme
Highlight the Employee Achievement
Use beautiful layout
Use conversation and a motivational tone
Use a large image of the employee

Sample:

Company’s benefits and services for the employees

Other than communication and opportunities, the internal newsletter must point out all of the benefits and perks available to employees, such as health benefits, vacations, employee assistance programs, paid time off, free snacks, and flexible work schedules. This will be helpful not only for the existing employees but for the new recruits too.

How this newsletter works:

Add a good color scheme
Spotlight the benefits
Add short text
Use beautiful layout
Use an engaging visual to define benefits

Career and Personality development opportunities

They say that learning never stops. You should spread personality and career development opportunities among your team members and staff, which can help them enhance and develop their communication, interpersonal, and leadership skills, which ultimately, leads to increased productivity, job satisfaction, and retention.

How this newsletter works:

Use clear subject line and header
Highlight the opportunities
Use professional layout
Add descriptive content
Use CTAs

Job Openings

Spread the latest job postings among employees. Maybe someone has the hidden expertise to apply for all of those positions. Moreover, it will help the organization spread the job positions through internal staff.

How this newsletter works:

Use catchy subject line and header
Highlight the opportunities
Design a flyer inside a newsletter with an AI flyer generator
Use a professional and engaging layout
Add Call to Actions

Introducing New Hirings

You can use internal newsletters to welcome new recruits and introduce them to the company. Not everyone is always present in the office, so sending a newsletter is a good way to ensure that everyone gets to know the new team members.

Pro Tip: Before sharing these kinds of newsletters, make sure the new employee knows about you, You can introduce yourself in an email if you are working remotely.

How this newsletter works:

Use minimal content
Spotlight new hires by using their images
Use a colorful and engaging layout

Free resources for the employees

You can always use your newsletter as a source of information for your employees and tell them about the free resources, services, websites, and other helpful material that they can use to make their work effective. However, this is not limited to only work-related things. If your company has a free lunch service, you can spread the good news through your company’s internal newsletter.

How this newsletter works:

Highlight the resources in the header
Make engaging content
Design a flyer inside a newsletter
Use a professional and engaging layout

Sample Example:

Celebration of Events and Birthdays

Making employees feel appreciated by celebrating important dates like company anniversaries, events, and birthdays and featuring them in newsletters is an excellent way to make their special day memorable.

In this type of newsletter, you can also ask your employees if they know about anyone’s birthday let the team know so they can create a personalized birthday newsletter.

How this newsletter works:

Use catchy and attractive header
Highlight the event
Use engaging layout
Use visuals
Use bright colors and themes

Sample:

Survey and Feedback

Ask freely from your employees about how they feel about the environment of the organization, policies, culture, remote settings, and much more. You can conduct surveys and ask for feedback in your internal newsletters. This increases transparency and gives employees a better understanding of how their fellow workers are feeling. Feedback is important to get insights into team relationships and to develop strategies.

How this newsletter works:

Use minimal content so readers can focus on the survey and feedback
Highlight the header
Use engaging layout
Use CTAs
Use strategies
Add visuals

Recommendations

Encourage your staff to share their interests, especially if they are recent hires, to show them they are a part of your work family. Make recommendations for books, restaurants, apps, games, movies, food, festivals, etc. in your company mailings. It will make them happy to join you, and they will feel important in your company, which can improve their productivity.

How this newsletter works:

Spotlight the header
Highlight the purpose
Use engaging layout
Use visuals
Add CTAs

Cool Email Newsletters

Recipes

Make your company newsletter engaging, not boring. To do so, try sharing different recipes and kitchen tips. You can also include a kitchen session where employees can freely share their favorite recipes or tips.

How this newsletter works:

Use catchy header
Use an engaging and stylish layout
Use visuals
Use bright colors and themes
Add links for readers

Fitness and healthy lifestyle tips

Your company newsletter can provide tips and exercises on living a healthy lifestyle, the importance of mental peace, so they can balance their work and personal lives and keep themselves healthy and fit.

How this newsletter works:

Use attractive header
Highlight the Purpose
Use engaging layout
Use visuals
Use bright colors and themes
Add links for readers

Memes and comics

Again, your newsletters must be engaging and appealing. You can use comics and memes to bring joy to your employees and make their day more enjoyable while they are at work.

How this newsletter works:

Use funny headers
Use an engaging and animated layout
Use bright visuals
Use bright colors and themes

Fun activities

Organize fun activities within the company, use newsletters for their promotion, and highlight the results. These fun activities can be anything: a challenge, a contest, a sports tournament, or a themed competition. To have real fun, celebrate the participation and reward the winner.

How this newsletter works:

Use a catchy and attractive header as well as the subject line
Highlight the activity
Use engaging layout
Visuals only will be enough
Use bright colors and themes
Add CTAs so readers can participate

Giveaways and Quizzes

Create quizzes and giveaways to ask your employees questions about the company, the industry, or anything else. Offer rewards to participants and winners.

How this newsletter works:

Use friendly header and subject line
Use engaging layout
Add visuals
Use bright colors and themes
Add CTAs

Catchy headers

It is thought that the more interesting the subject, the more likely it is to draw attention. The same is true for newsletters they need to have attractive headers to make employees want to open the email. Following are some tips for creating newsletter headers:

Use statistics to support your claim
Create eagerness
Spark the interest
Use a call to action
Use graphic visuals

Some newsletter header examples can be found as follows:

X Company made $10 million in profit learn how!
Hurry! Claim your benefits now
The top 10 things that are driving up sales.
Get a flat 30% off your first order, Sign-up now!
Make your business stand out in the market

Conclusion

That was all, folks!

We are sure that these company newsletter ideas and examples will boost your newsletter game. Let us tell you that your readers intentionally choose to sign up for your emails therefore, you have to carefully design your company newsletter emails and fill them with valuable and engaging content to boost the morale of your employees, establish better internal communication in an indirect way, and much more.

FAQS

To write effective emails, particularly company newsletters, the following elements should be considered:

Target Audience: You must set a clear picture for your target audience. However, in the case of a business newsletter, the target audience is already known. You have to craft newsletter designs according to the type of company you have, and the workflow of the organization, and the interests of your audience.
Content Value: The newsletters must have some significant value and the purpose to either educate, motivate, or create a sense of humor among your audience, as you don’t want to waste your and your audience’s time.
Catchy Newsletter Header: Your newsletter subject line is the first thing that your audience will see therefore, it must be appealing to make your audience click and read it.
Clear calls to action: Since your newsletter serves a purpose, it must conclude with the action you want your readers to take in response to the newsletter that was sent. To make it simple for your audience to take the action you want them to, you must include a link, form, or button for the call to action option.
Engaging design: The newsletter design must have a highly welcoming layout and tone that are simple for everyone to understand. You can always use some templates to save time and ensure that your audience understands what you’re trying to say.

A good newsletter is short, catchy, uses a single-column layout, and most importantly, is easy to understand. A newsletter can be said to be good if it has the following email format:

Catchy subject: The first thing your audience will see and decide whether to open it or not, thus the subject line must be catchy
Catchy header: When the readers open an email header gives them an idea about what the newsletter is about. Therefore the header must convey the relevant message related to your newsletter content.
Purposeful content: The content should be valuable as you are writing for your audience, not for yourself, make it engaging yet informative to make people additive people for your weekly or daily newsletter
Clean and professional layout: the layout must be clear and professional so the user can easily grasp what you are trying to say.
Graphics and visuals: To make it engaging, add visuals and graphics or short videos.
Call to Action: Your actions must be clear about what readers should do after reading your newsletter. For that, you have to provide actionable objects in the newsletter such as (links, buttons, forms, checkboxes, etc).
Conclusion: Always end your newsletter with a thankful note and a short conclusion.
Footer: Add your contact details, website links, and social media channels, if any of your readers want to go the extra mile to support and follow you.

Your newsletter’s content purely makes it attractive, but there are many other factors that play an important role in making newsletters attractive:

Be clear and concise in your writing

Keep your newsletter concise and to the point.
Proofread your newsletter carefully before sending it.
Use a professional template or format.
Your purpose for writing must be clear.
You must be clear about your type of audience.
Use a variety of content, such as professional, industrial, formal, informal, fun, and employee-focused content.
Add graphics and visuals not entirely text.
Add a call to action to check if the readers are taking an interest or not.

20 Company Newsletter Ideas and Examples For Engagement

Why are company newsletters are still so important?